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Concept & Product Testing

Innovation

Innovation & Product Development

Evaluate your idea or your concept with your targeted audience in an agile way.

We help you to increase your chances of success and accelerate your time-to-market. It can includes anything from product or service concepts and MVP to ad campaigns

where we can help

  1. Concept testing (Testing the viability of a product/ service before to go to market)

  2. Segment analysis & hard-to-reach audience

  3. Price sensitivity (Van Westendorp Sensivity, Conjoint, Monadic Testing)

  4. Design Thinking & Product Optimization

  5. Qualitative research & online dedicated communities

  6. Pre & Post-test Evaluation

benefits

  • Increase the success of product launch
  • Understand the product demand
  • Identify your most loyal customers
  • Optimize the price
  • Get results from your target audience in real time
  • Get richer insights & feedbacks through photos, videos & live chat

Engage with your audience

Consulting services across different areas of expertise: Customer Experience, Customer Insights, Brand Strategy, Advertising, Media and digital Marketing.

Enquire us →